"Web traffic is the amount of data sent and received by visitors to a website. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth – not all web traffic is welcome."

There are almost as many ways "to measure traffic" as there are ways "to increase web site traffic", but primarily you must attract visitors by offering something of value to them, whether that is information, product, or services.

I believe that the only thing that matters is sales.

If a traffic source provides me 100 visitors a day, but no sales, it is useless.

If a traffic source provides me 10 visitors a day, but 2 sales, it is great.

Same thing with subscribers. If a traffic source nets me 100 subscribers a day, but those subscribers only buy 1 item, that is not as good as a source that nets me 10 subscribers, but they buy 5 items.

So the only thing that matters is sales.

You will however soon come to realize that "creating profits online" will be the key element, because it is only after that goal is established that you will begin to make progress and sell anything seriously for the first time.

The web site traffic goal therefore, is to get to the place where you are actually making multiple sales at a profit online, not to be able to claim bragging rights about a zillion hit’s a day.

The ultimate boost to your profits online pays off when you develop with multiple online profit streams regardless of the source of the web site traffic.